How to Brainstorm
Steps to Better Ideas and Action
Idea Generation in 5 Simple Steps
1. Set a time to do the brainstorming exercise. If you are brainstorming on your own, whatever ideas come to mind when brainstorming, write them down. If you are in a group, speak up and say what is on your mind. You should have someone in the group make a list of the ideas presented during your group brainstorm.
2. Clearly understand that during brainstorming, whether alone, or with two or more people, there is no critiquing of ideas allowed, particularly negative critiquing.
3. Set a time limit for your brainstorming, between 10-20 minutes. When the time is up, set the list of ideas aside for a day or two to cool off. After the cooling period, come back and add any new ideas that might have come to mind.
4. Finally, analyze the list, selecting the best ideas to implement. If you have difficulty selecting your best ideas, rate each idea on a scale of 1 - low and 5 - high. Your best ideas should score 4 or higher. If none of your ideas score 4 or higher, brainstorm some more. You have to find ideas you believe are worth pursuing.
5. Create a plan of action, and begin implementation immediately.
Brainstorming Practice Exercise:
Brainstorm a list of 10, 15, 20 possible businesses you could go into. Write them on a sheet of paper, or click to print out a brainstorming sheet on, and use that. After you have brainstormed your list, put your sheet of business ideas away for a day or two. After the time has passed, get out that sheet, read over it, and add any new ideas that pop into your mind. From that list, select your best ideas, the top
3-5 ideas. Now, you are ready to begin your research, idea or market testing.
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